Google Testing In-game Advertising Software
Internet giant Google is currently testing software that could bring the company’s AdSense advertising protocol to PC and console games.
According to sources speaking to VentureBeat, the software is said to make use of a game’s characters to introduce video ads, saying something similar to “and now, a word from our sponsor.”
The advertising technology would make use of Google’s contextual advertising system and is reportedly functional in console games, disc- and web-based PC titles, and games for mobile phones. The software has been in testing phases for several months.
Google first made its move on the market when it acquired in-game ad firm Adscape Media in late 2006. The company was led by former Sega of America president Bernie Stolar, who now serves as Goo…
Google Testing In-game Advertising Software
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